Starbucks Coffee Company

Beverages 🏭 Expanding

Seattle, WA · SBUX · Public

Starbucks is pursuing aggressive international expansion with plans to double its store count, particularly targeting 10,000+ new locations in China under new leadership. The company is simultaneously managing operational challenges, including a major PR crisis in South Korea requiring mandatory retraining across 2,000+ stores, while showing positive traffic growth from improved service initiatives.

📢 News indicates plans to significantly expand international store count, with over 10,000 new stores planned for China as part of the new CEO's turnaround strategy.

Starbucks Corporation, along with its various subsidiaries, operates worldwide as a key player in roasting, marketing, and selling specialty coffee. Its business is structured into three main operating divisions: North America, International markets, and Channel Development. The company's retail outlets offer a broad assortment of coffee and tea beverages, roasted whole bean and ground coffees, single-serve options, and ready-to-drink products. Customers can also find a variety of food items, including pastries, breakfast sandwiches, and lunch selections. Furthermore, Starbucks extends its brand reach by licensing its trademarks to independently operated stores, grocery retailers, and foodservice accounts. Products are sold under well-known labels such as Starbucks, Teavana, Seattle's Best Coffee, Evolution Fresh, Ethos, Starbucks Reserve, and Princi. As of October 3, 2021, Starbucks had a significant global presence, operating 16,826 company-owned and licensed stores across North America, in addition to 17,007 similar locations internationally. The company, established in 1971, is headquartered in Seattle, Washington.

Employees

361,000

Mfg Plants

All Facilities

Activity

8/10

Type

Public