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The Simply Good Foods Company

The Simply Good Foods Company

food
Denver, CO · SMPL · Public
Simply Good Foods is facing a severe crisis with a 62% stock price drop and multiple securities fraud investigations alleging misrepresentation of expansion issues. The company is repositioning its Atkins brand to complement GLP-1 weight-loss drugs while trading at attractive valuation multiples despite operational challenges.

The Simply Good Foods Company operates as a global purveyor of consumer packaged food and beverage items, with a significant presence across North America and in international markets. Its core business revolves around the creation, promotion, and sale of a diverse portfolio of snacks and meal replacement solutions. The company's extensive product line encompasses protein bars, convenient ready-to-drink shakes, various sweet and savory snack options, cookies, pizzas, protein-enriched chips, culinary recipes, and confectionery. These offerings are available under well-recognized brand identities, including Atkins, Atkins Endulge, and Quest, with the latter also extending to licensed frozen meals. The Simply Good Foods Company ensures broad availability through an extensive distribution network that includes major retailers, grocery chains, pharmacies, wholesale club stores, convenience stores, and gas stations. Furthermore, it actively engages in e-commerce, selling its products directly to consumers through dedicated online platforms such as atkins.com and questnutrition.com, as well as via amazon.com. The enterprise is headquartered in Denver, Colorado.

Employees
316
Mfg Plants
All Facilities
10
Activity
3/10
Type
Public

Plant Locations (10 mapped)

SMPL Stock Price

Recent News

Simply Good Foods to Report Third Quarter Fiscal Year 2026 Financial Results on Thursday, July 9, 2026
GlobeNewsWire · 6/18/2026
Is Simply Good Foods Stock Too Cheap to Pass Up?
The Motley Fool · 6/17/2026
$SMPL Fraud Notice: BFA Law is Investigating Simply Good Foods for Securities Fraud over its Expansion Issues – Investors with Losses Notified to Contact the Firm
GlobeNewsWire · 6/17/2026
Simply Good Foods Investigation: Simply Good Foods (SMPL) Investigated for Misrepresenting its Expansion Issues – Contact BFA Law if You Suffered Losses
GlobeNewsWire · 6/10/2026
SMPL Legal Claims: Simply Good Foods may have Misrepresented its Expansion Issues to Investors – Contact BFA Law about its Pending Securities Fraud Investigation
GlobeNewsWire · 6/3/2026
$SMPL Securities News: Simply Good Foods Investigated for Securities Fraud Over Expansion Issues – Investors with Losses Notified to Contact BFA Law
Globe News Wire · 5/29/2026
$SMPL Securities News: Simply Good Foods Investigated for Securities Fraud Over Expansion Issues – Investors with Losses Notified to Contact BFA Law
GlobeNewsWire · 5/29/2026
SMPL Investor Alert: Did Simply Good Foods Mislead Investors about its Expansion Issues? BFA Law Notifies Investors with Losses of the Pending Securities Fraud Investigation
GlobeNewsWire · 5/27/2026
$SMPL Shareholder Announcement: Simply Good Foods may have Misled Investors about its Expansion Issues – Contact BFA Law about its Pending Investigation
GlobeNewsWire · 5/25/2026
Simply Good Foods' Director Bets on Quest and Atkins at a Deep Discount
Fool - Investing News · 5/24/2026

Manufacturing Plants

No manufacturing plants on record.

Other Facilities (10)

OWYN Warehouse — Romeoville
Romeoville, IL · distribution
OWYN brand finished-goods warehouse; part of ~200,000 sq ft OWYN DC network
Simply Good Foods DC #1 — Greenfield
Greenfield, IN · distribution
Primary 3PL-managed DC for Quest and Atkins finished goods; ~423,000 sq ft; operated since ~2009
Simply Good Foods DC #2 — Greenfield
Greenfield, IN · distribution
Second leased DC for Quest/Atkins brands in Greenfield; combined with DC #1 totals 1.6M+ sq ft; being consolidated into new Mount Comfort facility
OWYN Warehouse — Greenfield
Greenfield, IN · distribution
OWYN brand warehouse (post-June 2024 acquisition); part of ~200,000 sq ft OWYN DC network under integration
OWYN Warehouse — Greenwood
Greenwood, IN · distribution
OWYN brand warehouse; part of ~200,000 sq ft OWYN DC network being integrated post-acquisition
Simply Good Foods Point 70 Logistics Center
Mount Comfort, IN · distribution
New 805,000 sq ft Class A DC leased Apr 2025 from CT Realty; 7-year lease; consolidates Quest+Atkins distribution; 40-ft clear height; 16 mi NE of Indianapolis
OWYN Warehouse — Hackettstown
Hackettstown, NJ · distribution
OWYN brand finished-goods warehouse in NJ; part of ~200,000 sq ft OWYN DC network
Simply Good Foods Corporate HQ
Denver, CO · hq
Corporate HQ for SMPL parent; home to Atkins brand team and executive leadership
OWYN Brand Office (pre-acquisition HQ)
Fairfield, NJ · hq
OWYN brand office; Fairfield NJ was OWYN HQ before Simply Good Foods acquisition completed June 2024
Quest Nutrition Office & R&D Lab
El Segundo, CA · r&d
Quest brand HQ; ~40,000 sq ft with office, test kitchen, and R&D lab; all Quest product innovation here